Video is the First Step, Not the Last

Your non-profit invests a couple thousand dollars into a video. You post it on facebook and your blog and then expect it to go viral. It doesn’t happen and your video gets maybe 200 hits. You’re bummed. All the hard work, and what to show for it? Too many nonprofits just put their video on one or two sites and hope it’ll be seen. Here’s some tips: Create a Distribution Plan Brainstorm with your staff and key supporters about who they have connections to. Find ways to be resourceful and far-reaching. more »