Non-profits: Creating Videos But Not Seeing Results?
We’ve found that while many organizations now recognize the power of video, they find themselves struggling to use it to its fullest potential. So what’s to blame? This week we’ll look at the 3 biggest mistakes non-profits make when creating videos. 1. Eagerness without Intentionality Non-profits are jumping into video, but many don’t have a plan to guide them. The result? Their videos to fail to generate the momentum they’d imagined. Spending time, energy and money on a video that nobody wants to watch just isn’t worth the investment. Videos more »
