Video: Why We Are Soft-Wired to Care

“Empathy is grounded in the acknowledgement of death, a celebration of life and rooting for each other to flourish and be.” This video by RSA animate (whose work inspired this video we recently made) features Jeremy Rifkin, political advisor and author, explaining what makes us homo empathicus. He says that we are soft wired for sociability, attachment, affection and companionship. It has a lot to do with mirror neurons, which we’ve talked about before. Because of mirror neurons, when I see another human experiencing an emotion- anger, frustration or joy- more »

What Makes People Care.

“This current crisis in Somalia is on a different order of magnitude than the typical calamity, if there is such a thing. Tens of thousands of people have already died, and as many as 750,000 could soon starve to death, the United Nations says, the equivalent of the entire populations of Miami and Pittsburgh.” -Jeffrey Gettleman The first person account from Jeffrey Gettleman in today’s New York Times hit me hard this morning as I was sitting on the bus. These numbers are shocking- but totally incomprehensible. How can we conjure more »

  • Our Belief

    We believe change is possible. We know because we’ve seen it.

    But too often, the voices of pessimism drown out those creating and experiencing change.

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    We unleash stories that prove what is possible and invite people to reach their potential as changemakers.

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    We honor their stories. We earn their trust. We care.

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