How to Translate Your Programs Into Compelling Videos
When High Water Women first came to us, the first thing they said was, “We want a video about our program.” We cringed a little bit. As we described in The Starter Guide to Non-Profit Video Storytelling, many non-profits fall into what we call “The Program Trap.” Their videos focus too much on what they do, instead of why they do it. Let’s be honest. Videos about programs end up putting people to sleep instead of making them feel something. We’ve learned that compelling, shareable, money raising videos are about people, not programs. more »
The Biggest Mistake (hands down) Non-Profits Make With Video
Yesterday, we started our discussion of the 3 biggest non-profit video mistakes by talking about the danger of eagerness without intentionality. But the biggest mistake is… 2. The Program Trap Creating engaging, sharable videos doesn’t seem to come naturally for most non-profits and I think I know why. Instead of highlighting naturally dynamic stories, non-profits tend to follow their first instinct when creating video. They represent their organization from their own point of view. I can’t tell you how many times we’ve been approached by non-profits who tell us they want a more »
