E-book Release is Today!

We are thrilled to announce that our e-book The Starter Guide to Non-profit Video Storytelling (which we co-wrote with CauseVox) is now available for download! In the book, we describe how your non-profit can create a video strategy that will set you up for success. We explore how to create video which push people to action, what kinds of stories hold the greatest emotional power and how to ensure that your video will not only be seen, but shared. Get your copy now at www.startstorytelling.com. And don’t forget, every Thursday more »

Why “It’s Time” went viral.

This weekend 6 of my friends on facebook shared the same video. It’s TimeĀ is a beautiful video by the non-profit Get Up! advocating for marriage equality which has gotten over 1.8 million views and 13,000 comments in the past 4 days. So why are people sharing it like crazy? Chip & Dan Heath claim in their book Made to Stick that there are 6 elements of ideas that stick. And guess what? This videos got all of them: 1. It’s Simple- It’s a love story. It’s got one core message- more »

 
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