Unleash your story. Fuel a movement.

Yesterday, we started our discussion of the 3 biggest non-profit video mistakes by talking about the danger of eagerness without intentionality. But the biggest mistake is… 2. The Program Trap Creating engaging, sharable videos doesn’t seem to come naturally for most non-profits and I think I know why. Instead of highlighting naturally dynamic stories, non-profits tend to follow their first instinct when creating video. They represent their organization from their own point of view. I can’t tell you how many times we’ve been approached by non-profits who tell us they want a more »