Non-profits: Creating Videos But Not Seeing Results?
We’ve found that while many organizations now recognize the power of video, they find themselves struggling to use it to its fullest potential.
So what’s to blame? This week we’ll look at the 3 biggest mistakes non-profits make when creating videos.
1. Eagerness without Intentionality
Non-profits are jumping into video, but many don’t have a plan to guide them. The result? Their videos to fail to generate the momentum they’d imagined.
Spending time, energy and money on a video that nobody wants to watch just isn’t worth the investment.
Videos should always be motivated by a specific outcome you want to achieve.
Before you set concrete goals or even develop a concept, start by discussing with your team why you want to create a video. What need is your video addressing? Make sure that video is the best way to address this need.
If you want a video that will create value, start with the end in mind. Define the outcome you want and break down what it will take to get there. For example, if you want a video that will propel a peer-to-peer driven online fundraising campaign, don’t create a 5 minute overview video that lists your programs, design a 1 minute video ( a movement portrait or impact story) which will inspire your audience to want to be a part of what you are doing.
Ask: What kind of video can we create that will lead us to our desired outcome? How can we create a distribution or campaign strategy that will tap the inspiration our video created and turn it into meaningful action?
These are some of the foundational questions to ask when developing a video. Let us take you step-by-step to develop your idea to a comprehensive, solid plan. We’ve created the free Before You Begin worksheet (which comes as a free bonus when you download our free e-book The Starter Guide to Non-Profit Video Storytelling) to help you every step along the way. Get it here.