We Wrote An E-book!
Many non-profits recognize that online video storytelling is the most powerful driver of online fundraising. The problem is that after identifying they want video, most aren’t sure what to do next. Many dive in without thinking about what kind of story will garner the response they are looking for. Most don’t know what outcomes they want. Some start by creating completely boring overview videos which explain each of their programs. Others create videos, post them to facebook once, cross their fingers, close their eyes and hope that donations will suddenly start pouring more »
